Everyone Knows Universities Are Better Than Colleges

Massachusetts' public colleges are aggressively lobbying lawmakers so they can be called universities, saying a simple name change would give them a stronger brand name and a springboard to greater status. Bridgewater State College and Salem State College are leading the charge for the university designation, which administrators say will attract students, resources, and prestige. "It's a marketing and branding issue," said Robert Antonucci, president of Fitchburg State College. "People have this perception that universities are better than colleges, and we want to be on a level playing field." Read more at:
http://www.boston.com/news/education/higher/articles/2007/11/25/public_colleges_seek_university_status/