Ten Observations About Clueless Millennials

How to communicate effectively with Millennials is the topic of many research studies. We are told what they read (magazines) and what they don't read (newspapers), which brands they love (Apple) and which ones they hate (anything "too corporate"), devices they use (iPods and cellphones) and don't use (CD players). Most ominously, we are informed that they have lived in a media-saturated world from a young age. Consequently, they are clued in to -- and tuned out of -- marketers' most ingenious means of influence.
To the last pronouncement, I ask, "Really?" Here are my top 10 observations about what college students don't know about marketing and the implications for marketers. Read more at:
http://adage.com/cmostrategy/article?article_id=122041