The College Application Process As Marketing Exercise

The language is pure Madison Avenue, but it is richly in vogue among paid counselors who advise students on how to make strong impressions with top-flight colleges. Package yourself, they say. Brand yourself. Private coaches striving to get students to define themselves may push them to the edge, or sometimes overboard. One coach candidly said that applying to a selective college has become what she called “a marketing exercise.” Read more at:
http://www.nytimes.com/2007/11/28/education/28education.html?_r=1&ref=education&oref=slogin