To Recruit Tech Savvy Teens IHEs Head To The Internet

Once dominated by glossy brochures, college fairs, and campus tours, the college admissions landscape is rapidly shifting toward online social media, as schools blanket the Internet with podcasts, blogs, and videos to recruit wired high school students. The explosion of social media, higher education specialists say, is revolutionizing the college search process and the way colleges and prospective students interact. Eager to prove their cutting-edge credentials to tech-savvy teenagers, colleges are accelerating efforts to bolster their online presence amid sharp competition for students and the proliferation of Web video and broadband Internet access. Read more at:
http://www.boston.com/news/education/higher/articles/2008/01/07/colleges_turn_to_web_tools_in_hunt_for_08_freshmen/