Turning Prospective Students Into Celebrities To Get Their Attention

This is the season when colleges pull out all the stops to woo students whom they have accepted but who are undecided about which school to attend. Prospective students are feted with sleepovers, concerts and parties. Even professors get into the act, working the phones to try to persuade those still on the fence by the May 1 deadline.Wilkes University has pursued Chung and the other students with the kind of star-making attention usually bestowed on big-name college athletes.Not only does the campaign play into young people's love of celebrity, but it is designed to make people curious about the school of about 2,300 students, which prides itself on mentoring and personal attention. Read more at:
http://www.philly.com/inquirer/front_page/20080327_To_woo_academic_recruits__college_makes_them_stars.html