For-Profit University Begins A Large Media Campaign

An online educator is presenting itself to potential students as “a different kind of university.” The school is Kaplan University. A campaign for Kaplan University, which began last week, carries the theme “A different school of thought” and suggests that learning online is a way to develop talent that could otherwise go to waste. The campaign is the first national, multimedia effort for Kaplan University. The campaign arrives as the popularity of distance learning for adults, through online universities and colleges, continues to grow. Read more at:
http://www.nytimes.com/2009/01/12/business/media/12adnewsletter1.html