CheggPost's Textbook Rental Service Is Growing Rapidly

When the two entrepreneurs started Chegg, then called CheggPost, in 2003, they envisioned a sort of Craigslist for college campuses. CheggPost gained some traction on a handful of campuses but didn’t take off. Still, the experience offered a few valuable lessons. Mr. Rashid noticed that a majority of the traffic on the site was from students looking for used textbooks. Now, as Chegg prepares for its third academic year in the textbook rental business, the business is growing rapidly.While Chegg primarily rents books, it is also essentially acting as a kind of “market maker,” gathering books from sellers at the end of a semester and renting — or sometimes selling — them to other students at the start of a new one. Read more at:
http://www.nytimes.com/2009/07/05/business/05ping.html?_r=1&partner=rss&emc=rss