Godin Sees Higher Education In A Tailspin

For 400 years, higher education in the US has been on a roll. From Harvard asking Galileo to be a guest professor in the 1600s to millions tuning in to watch a team of unpaid athletes play another team of unpaid athletes in some college sporting event, the amount of time and money and prestige in the college world has been climbing. I'm afraid that's about to crash and burn. The question I'd ask: is the money that mass-marketing colleges are spending on marketing themselves and scaling themselves well spent? Are they organizing for changing lives or for ranking high? Read more at:
http://sethgodin.typepad.com/seths_blog/2010/04/the-coming-meltdown-in-higher-education-as-seen-by-a-marketer.html