At Oberlin College, not many students wear college-logo clothes anyway. But now, thanks to a seven-week entrepreneurship project, the college bookstore is about to offer quirky student-designed T-shirts and hooded sweatshirts better attuned to the Oberlin sensibility. Apparel with a college logo has the highest profit margin of any merchandise in college bookstores, according to the National Association of College Stores. And Barnes & Noble, which runs more than 600 college bookstores, including Oberlin’s, says that such clothes sell best at colleges with strong sports programs and team spirit. But at a place like Oberlin, which prides itself more on eclecticism than athletics, the campus aesthetic is different. Read more at:
http://www.nytimes.com/2010/05/23/education/23oberlin.html?ref=business
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May 24, 2010
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