Exposing Students Who Don't Contribute Deemed "Highly Inappropriate"

Nonprofits have long used the honor roll, a list of benefactors prominently displayed, to inspire others to make gifts. In the last school year, seniors at Dartmouth College and Cornell University turned that tactic on its head, creating a sort of dishonor roll of peers who failed to donate to the class gift. Carolyn A. Pelzel, senior vice president for advancement at Dartmouth, said the university trained student volunteers who managed the fund-raising effort, adding that the publication of Ms. DeLorenzo’s name was “highly inappropriate.” Read more at:
http://www.nytimes.com/2010/10/28/business/28gift.html?partner=rss&emc=rss