Businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected. Universities, in some cases, receive funding or proprietary consumer data from companies for their research. Students get experience they can display on their résumés, and add lively classes to the usual mix of lectures and written exams. Some parents may be surprised to learn their tuition dollars are helping to underwrite corporate marketing in addition to their children's education. Read more at:
http://online.wsj.com/article/SB10001424052748704476604576158643370380186.html#ixzz1I0AHFvwj
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March 31, 2011
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