CSU Will Advertise Publisher's Textbooks To Faculty In Exchange For Lower Student Prices

In exchange for putting the name "Cengage" in front of textbook consumers at the nation's largest university system, the company will rent its electronic textbooks for 60 percent off the hard-copy price - about a 10 percent drop from what students are now charged for temporary access to e-books. The university and the company see the deal as benefiting them both: publishers can expand their growing e-book market. Professors like the features of e-books that make their lives easier, and students get a price break. The odd new role for CSU administrators - promoting a company's products over the next three years - turns out to be the university's perhaps innovative way of addressing one of higher education's most vexing dilemmas: sky-high textbook prices. Read more at: 
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2012/02/21/BA4H1N8C6J.DTL#ixzz1n8kNWJsf