University Administration Commits To Social Media To Reach Community

Friend limits for personal Facebook profiles may have stymied Texas A&M University President R. Bowen Loftin from engaging more personally with students, but Loftin believes he’s found the solution to this problem: Twitter. “Social media allows a university — particularly one as large and diverse as Texas A&M — to communicate with and connect to a wide range of audiences instantaneously,” said Cook, who took to Twitter earlier this year to defend the university’s famed 12^th Man trademark. “Here at Texas A&M, we have made a commitment from the president to many of our colleges and divisions to embrace social media to not only drive conversation, but participate in it as well.” Read more at:
http://tamutimes.tamu.edu/2012/02/21/texas-am-president-r-bowen-loftin-solves-facebook-dilemma-with-twitter/