The Kept-Up Academic Librarian: University Administration Commits To Social Media To Reach Community

February 23, 2012

University Administration Commits To Social Media To Reach Community

Friend limits for personal Facebook profiles may have stymied Texas A&M University President R. Bowen Loftin from engaging more personally with students, but Loftin believes he’s found the solution to this problem: Twitter. “Social media allows a university — particularly one as large and diverse as Texas A&M — to communicate with and connect to a wide range of audiences instantaneously,” said Cook, who took to Twitter earlier this year to defend the university’s famed 12^th Man trademark. “Here at Texas A&M, we have made a commitment from the president to many of our colleges and divisions to embrace social media to not only drive conversation, but participate in it as well.” Read more at:
http://tamutimes.tamu.edu/2012/02/21/texas-am-president-r-bowen-loftin-solves-facebook-dilemma-with-twitter/

Feb 23, 2012 1:45:00 AM | Administration, Internet Technologies

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