The Kept-Up Academic Librarian: For-Profit Colleges Spend Over $3 Billion A Year On Advertising And Recruiting

April 20, 2012

For-Profit Colleges Spend Over $3 Billion A Year On Advertising And Recruiting

Where do for-profit colleges get the money they spend on all those highway billboards and television and radio ads? Mostly from the government, at least indirectly. Federal money, most of it through the financial aid that students get, accounts for up to 90 percent of for-profit colleges' revenue -- even more in some cases if veterans attend the school on the GI bill. A recent Senate report on 15 large, publicly traded for-profit education companies said they got 86 percent of their revenue from taxpayers and have spent a combined $3.7 billion annually on marketing and recruiting. Read more at:
http://www.boston.com/news/nation/articles/2012/04/18/recruitment_ads_by_for_profit_colleges_targeted/

Apr 20, 2012 1:59:00 AM | admissions, For Profit Higher Education

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