The Kept-Up Academic Librarian: Student Loyalty Programs Help Boost Attendance At Campus Sports Events

May 31, 2012

Student Loyalty Programs Help Boost Attendance At Campus Sports Events

The University of Michigan Athletic Department is in the beginning stages of developing a student loyalty program. Loyalty programs are designed to boost attendance at athletic events by offering students incentives —usually in the form of priority seating at football and basketball games— to go to games early or attend low-traffic events. Some models encourage students to show up to games early so the student section isn't sparse. Read more at:
http://www.annarbor.com/news/university-of-michigan-athletics-is/

May 31, 2012 1:50:00 AM | Athletics, Campus Life

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