The Kept-Up Academic Librarian: Misleading Media Message Creates Public Relations Challenge For Texas A&M

August 16, 2012

Misleading Media Message Creates Public Relations Challenge For Texas A&M

A shooting that left three dead in College Station on Monday did not occur on the campus of Texas A&M University or involve members of the A&M community. Yet in headlines around the country, it is being referred to as the "Texas A&M shooting." With new students scheduled to move into A&M's residence halls on Sunday, this has left the university with a bit of a public relations problem that officials are scrambling to rectify. Read more at:
http://www.texastribune.org/texas-education/higher-education/m-trying-distance-itself-shooting-incident/

Aug 16, 2012 1:25:00 AM | Administration, C&U News, Current Affairs

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