The Kept-Up Academic Librarian: To Be More Competitive Colleges Are Hiring Chief Marketing Officers

August 17, 2012

To Be More Competitive Colleges Are Hiring Chief Marketing Officers

Schools are getting the message about messaging. Elite colleges and universities are still attracting plenty of applicants, but weak job-placement numbers for graduates and heavy student debt loads have put schools on the defensive, forcing them to prove to families and state governments that a degree is worth the investment. Enter the chief marketing officer. A relatively new academic position, these marketers manage schools' identities and messaging, a role covering everything from admissions brochures and Twitter feeds to brand management. Read more at:
http://online.wsj.com/article_email/SB10000872396390444233104577591171686709792-lMyQjAxMTAyMDEwNjAxODY3Wj.html?mod=wsj_valetleft_email

Aug 17, 2012 3:51:29 AM | Administration, admissions, Trends/Forecasts

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On The Defensive Colleges Move To Show They Are Worth The Investment Weak job-placement numbers for graduates and heavy student debt loads have put colleges and universities on the defensive. Enter the chief marketing officer to show families and state governments that a degree is worth the investment and funding. [NOTE- video...